What is brand management?

Brand management refers to the process of creating and maintaining your brand. It includes managing the tangible elements of your brand (style guide, packaging, color palette) and the intangible elements (how it's perceived by your target audience and customer base). Your brand is a living, breathing asset, and it should be managed as such.

What does brand mean in marketing?

Breakfast cereals on the shelves of a grocery store. brand (marketing), a set of words, images, and associations that represent and distinguish a product or service in the marketplace. Strong brands elicit an emotional response from consumers and add value to the products and services they represent.

What do you mean by branding?

A brand is how a business’s target audience sees its product/services. Essentially, branding is an intangible marketing concept that strategically works out the feelings you want to instill in your customers.